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Successfully Managing Change
$15.00This course covers how to manage and cope with change and how to help those around you, too. Topics explored include understanding, accepting and reacting to change; and strategies for assisting with change to be accepted and implemented in the workplace. -
Business Process Management
$15.00To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered. -
Encouraging Sustainability and Social Responsibility in Business
$15.00This course will introduce you to the basics of sustainability and corporate social responsibility using ISO 26000 guidelines as a framework. These principles include organizational governance and ethics, operating practices, human rights and labor practices, environmental awareness and sustainability, consumer issues, and community involvement. -
Business Writing That Works
$15.00This course will teach you the four Cs of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing e-mails, memos, and letters. -
Marketing for Small Businesses
$15.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Basic Internet Marketing
$15.00In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. -
Creating Winning Proposals
$15.00In this course, you will learn how to locate potential funders and how to match funders interests with organizational needs. Along the way you will also learn the basic elements of proposal writing for not-for-profit organizations and learn to understand the process for successful proposal writing and how to build effective relationships with funders. -
Story Marketing for Small Businesses
$15.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
