You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

After you complete this course you will be able to: define fake news, recognize the difference between fake news and objective reporting, understand the impacts of fake news on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within fake news , and create your own fake news action plan.

In this course, youll learn what a brand is and how you can leverage it to make a personal impact. Youll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). Youll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.