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Balanced Scorecard Basics
$15.00You will begin this course by learning what the balanced scorecard is and what types of organizations it is most useful for. Then, you will review some sample scorecards, strategy maps, and tactical action plans. You will also learn how to develop your organizations mission, vision, and values (which form the basis for the balanced scorecard); a project vision statement; plans to implement the scorecard; and balanced scorecard teams. -
Story Marketing for Small Businesses
$15.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Facilitation Skills
$15.00In this course, you will learn what facilitation is, skills that a facilitator should have, and the different skill levels of a facilitator. Then, you will learn some basic facilitation techniques, including ground rules, differentiating between content and process, bringing divergent and convergent thinking together, degrees of support, managing difficult participants, building sustainable agreements, and more. Supporting skills, such as communication, feedback, and team building, are also covered.
