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Story Marketing for Small Businesses
$15.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Public Relations Boot Camp
$15.00In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations. -
Collaboration
$15.00After completion of this course, you should understand the definition of collaboration, what it takes to work collaboratively with your colleagues and the advantages of collaboration. Obstacles to collaboration will be explored, and how to develop strategies to improve a collaborative work environment. As well, you will know the six steps to make collaboration work, and the difference between collaboration, cooperation and teamwork. -
Business Succession Planning: Developing and Maintaining a Succession Plan
$15.00This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results. -
The Minute Taker’s Workshop
$15.00Youll begin this course by learning what a minute-taker does and what skills they should have. Then, youll learn about different styles of minutes, what to record, how to prepare minutes, and how to keep a minute book. -
Trade Shows: Getting the Most Out of Your Trade Show Experience
$15.00You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.
